A professional website is now the digital showcase of every company. But even with perfect design and sophisticated technology, the content ultimately determines the success of your online presence.
So, what should you include on your company website? And how do you strike a balance between informativeness and persuasiveness? This article shows what really matters – always with your goals and target audience in mind.
The homepage – the first impression counts
The homepage decides within seconds whether visitors stay or continue browsing. It must immediately convey who you are and what you offer.
Recipe for success homepage:
- A catchy core message instead of interchangeable phrases
- Clear navigation without detours
- Real images instead of generic stock photos
- Concrete call to action with a clear goal
Our project experience shows that a strategically designed homepage is more than just a pretty welcome sign – it guides visitors through your website.
About us – People buy from people
Especially in the B2B sector, business relationships are built on trust. The "About Us" page makes your company tangible and gives it a face.
What belongs here:
- Your story: Where do you come from, where are you going?
- The minds behind the company
- Values that shape your work
- What is special about your approach
The golden mean: professional without distance, personal without privacy.
The all-inclusive package for your website. From creation to maintenance and support. Everything's included.
Services & Products – Benefits instead of Features
Anyone who visits your website is primarily asking themselves: “What’s in it for me?” Your service description should answer exactly this question – and not just list features.
This is how it works:
- Structuring according to customer needs
- Crisp texts with a concrete added value promise
- More detailed information for download
The art lies in getting to the heart of complex offers – without simplifying or complicating them.
References & Projects – Evidence instead of allegations
Nothing is more convincing than successful practical examples. A well-thought-out reference page demonstrates your expertise with tangible results.
What makes references strong:
- Concrete projects with comprehensible results
- Authentic customer testimonials
- Well-known customers as an anchor of trust
Well-prepared success stories are not self-praise, but documented competence.
Contact – The short way to dialogue
The contact area is not a mandatory exercise, but the bridge between website visit and business relationship.
This includes:
- A functional but not overloaded contact form
- Direct communication channels such as telephone and email
- Specific contacts for various concerns
Practical tip: Place contact options not only on a dedicated page, but contextually across the entire website.
Blog & News – Added value through expertise
A regularly updated content section isn't a must, but it's an effective tool for positioning. Well-founded, expert articles highlight your expertise and simultaneously improve your visibility in search engines.
Experience shows that companies that generously share their knowledge are more often perceived as the first point of contact.
Less is more, relevance is everything
A successful website isn't defined by the number of pages, but by targeted, well-structured content. The key is that visitors find exactly the information they need for their current situation.
At Leopage, we always develop website content from the user's perspective – clear, relevant, and with clear added value. We would be happy to help you give your digital presence the right content depth.
